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App Acquisition NotesUnderstand the account before deciding
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App Acquisition Notes / Diagnosis scope

Understand the problem first

A one-off app-acquisition diagnosis

If you see spend and results but cannot tell whether structure, signals or goals are the issue, get a second review. This is a bounded one-off diagnosis: we inspect, but do not operate your account.

Read-only accessWritten findingsOne short discussionNo managed advertising

What we review

  • Campaign, ad-group and targeting structure, and whether it serves your goals.
  • Whether spend produced relevant outcomes and flowed into unsuitable structures.
  • Reliability of install, registration and payment events, including missing, duplicate or delayed reports.
  • Whether the goal fits signal conditions and can support the intended user quality or return.
  • Which conclusions have evidence, which are leads, and what to verify first.

What we will not do

  • We will not pause campaigns or ad groups.
  • We will not change budgets, bids, targeting or conversion settings.
  • We will not take over the account or manage advertising.
  • We do not promise lower costs, revenue growth or payback within a fixed period.
  • Even if changes are recommended, you must separately confirm and arrange any pause or budget change.

What you provide

Start with a non-sensitive description of app type, broad target markets and your main concern. Say whether acquisition or returns matter more; detailed business data is not needed at the outset.

After agreeing scope, grant read-only access through the platform's official process. Do not send passwords, codes or personal-data records, or grant admin/edit rights. Agree purpose and scope before sanitizing any extra material. Never post account screenshots or identifiers publicly.

Read-only access can reveal issues but may not prove every conversion matches real business. If reconciliation is needed, provide authorized, minimally necessary anonymized context. Missing evidence is marked for verification, not filled with invented certainty.

What you receive

Written findings and one short discussion.The report separates observed facts, possible causes and evidence gaps, then prioritizes checks. The discussion explains findings and assumptions to help you decide next steps; it is not a remote account-operation session.

Any budget or pause recommendation includes reasons, risks and follow-up observations. You decide whether and when to act. Ongoing monitoring, tracking implementation and managed advertising are excluded; additional work needs a separate scope.

How to begin

  1. Describe the problem.Give a short anonymized description of the app category and your priority concern.
  2. Agree the scope.Agree review areas, materials, deliverables and discussion arrangements. Fees are discussed with the specific scope; there is no fixed price here.
  3. Then grant read-only access.Analysis begins after permissions are checked. You can revoke access afterwards; retention and deletion arrangements are agreed before starting.

Read these first if helpful

If you are unsure about diagnosis, start withwhether budget was actually saved、whether invalid clicks mean overpayment, orgoals and signal conditions. For a two-sided marketplace, also readsupply beyond one-sided returns.